Freeing up Your Time: Simple System to Start Automating Your Marketing

For small businesses, these are the typical stages of developing their business:

1. Start up phase: solopreneur – one person shop.
2. Transition phase: Hire one to two people.
3. Momentum phase: Hire three or more people.
4. Scalable phase: Hire more qualified people – pay them more, expect more.
5. Break-Out phase: Decision to expand or stay stable.
6. Exit stage: Business owner exits business e.g. sell business.

For moving from stage 1 to stage 3: the following will be relevant.

A simple structuring of your marketing could look like the following:

You
/ \
Admin 1 Admin 2

In this system, you fulfill the following functions:

1. Manage and hold the Admins to account on projects assigned to them.
2. Refine and Clarify Strategic direction frequently as necessary.
3. Based on Strategic Directions, select which projects to focus on for the day, week and month.
4. Assign tasks and projects to the admins daily, weekly and monthly.

The advantage of having a business coach is that the functions #2 and #3 can be worked on efficiently betweena business coach and her/his client. Most of my clients who are at this level, use me for this work. In one hour to 1.5 hour per every two weeks + email exchanges and short phone calls, this can be very time effective and efficient.

That leaves you with two remaining functions:

1. Manage and hold the Admins to account on projects assigned to them AND
4. Assign tasks and projects to the admins daily, weekly and monthly.

For most small businesses, this can be done inside of about 45 minutes – 2 hours per day (depending on the complexity and size) – with practice.

Using a project or task management software like smartsheets will help cut this down quite a bit.

The only remaining factors are then:

1. Your willingness to be graceful, yet effective in your managing and accountability.
2. Your willingness to learn how to do this – learning curve can be steep but.. short.

This learning curve is part of the short term suffering I talk about – it is the short term suffering that is necessary for long term joy – the joy of having more free time and time to innovate whilst your team is busy getting things done for you.

Oversimplified? Of course yes – but if you would like to learn how to make this real in your business with your circumstances, call me.

Kindest regards and success to you!
Sunil Bhaskaran
www.CahayaMind.com

Author Sunil

More posts by Sunil

Leave a Reply