Integrity implies two things for me.
1. An alignment or ‘consistency’ in your context, values, actions and results.
2. Nothing missing – all parts are contained.

Notice that this definition has little to do with what is right or wrong. Of course, I mean and intend to do what is right and avoid wrong – but it is not the driving force of integrity. Integrity for me has to do with alignment / consistency and having nothing missing for the fulfillment of my intentions.

Marketing can go awry when
1. There is no alignment between your context, values, actions and results.
2. Too many things are missing in the full conveyance of your marketing message.

Let’s cover these in a little more detail:
1. Alignment between your context, values, actions and results.

Someone once asked Warren Buffett how he became so successful or wealthy. Without hesitation or blinking, he answered and I paraphrase: “Unlike most other people, I have all my gears going in the same direction.”

Your context could be your mission or vision – it is what expresses the future of your objectives and overall experience (for yourself and others). It is powerful to have a mission or vision statement – I use this as the ‘anchor’ or set of guiding principles for constructing marketing strategies and tactics. Starting with and always having a mission or vision statement staring you in the face – one that dominates you and your business in a positive way – will help you stay consistent in your messaging and expression of what is in your company’s future as well as in the client’s future.This helps you keep all your gears going in the same direction.

2. Too many things are missing in the full conveyance of your marketing message.

This occurs for example when you neglect or forget to put in messaging that expresses your context, values and actions.

What are the things that are missing in your system that you need to put in place?
What are the decisions that have not been made that need to be made?
What are the actions that need to be taken that have fallen to the wayside?
What is missing that you know you need to put in in order to have your marketing not only working but representing you, your context, vision and values well?

Next steps:
1. List out what is missing or not aligned in your marketing systems and strategies.
2. Create a set of action items to resolve what is missing or not aligned.
3. Schedule times to take these actions OR delegate them to someone else to get done.

Enjoy your day!
Sunil Bhaskaran
Executive Marketing Business Coach
San Jose, Santa Cruz, Capitola, CA

Author Sunil

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